For established residential tree companies
Keep The Right Amount Of Profitable Work On The Schedule.
Palisades Ridge helps you bring in more of the tree work you already know how to sell.
We come to your company. We film your crews, trucks, gear, jobs, and tree-care skill. Then we turn that into ads that help homeowners see why they should choose you.
We build the full system. We launch it. We run it for the first 60 Live Campaign Days. Then we show your team how to run it without us.
One-time job. No monthly Palisades fee.
Takes about three minutes.
The Palisades Acquisition Build
One purchase. One job.
Palisades is not a monthly marketing plan. You hire us to build a new way to bring in homeowner work.
We build it. We test it. We run it. Then we teach your team how to run it.
There are five parts.
01
Pick The Work
First, we find out what kind of work you want more of.
Not just “more leads.” The right work.
02
Capture The Proof
We film the things that make your company worth hiring.
Your crews. Your gear. Your jobs. Your arborists. Your skill.
03
Build The System
We build the ads, the landing page, the Meta campaign, the lead form, the booking flow and the tracking.
04
Launch And Test
We run the system for the first 60 Live Campaign Days.
We learn what works. We learn what does not.
05
Hand It Over
We write down what worked. We give you the assets and the step-by-step guides. Then we train your team.
The goal is for you to stop needing us.
If the system only works while you keep paying Palisades, we did not do our job.
Previous client work
Palisades is new to this exact tree-service offer. Allen is not new to marketing.
Before Palisades, Allen St.Fort worked with e-commerce companies. Most of that work was email marketing: strategy, email flows, email delivery, list growth, testing, copy and design.
The proof below comes from that work. These are not tree-service case studies. We are not saying they are.
They are here to show that Allen has worked with paying clients before.
Video testimonials
What previous clients say
From A Little Over 5% To Close To 40% Of Email Revenue
“Two weeks in we were sitting at around 20% revenue from Email... After this month we are close to 40% of attributed revenue from email and we have collected more emails in this month then i have done in 8 months.”
Henrik
Previous e-commerce client · November 7, 2024
Trustpilot review. Result reported by the client from past e-commerce work.
Email Delivery Fixed In Less Than 30 Days
“It took him maybe 30 minutes to figure out the problem and implement a step-by-step process to get our account back on track. In less than 30 days after following his directions, our emails were being delivered again.”
Steven Losada
Previous e-commerce client · February 6, 2025
Trustpilot review. Result reported by the client from past e-commerce work.
Better Email Delivery, More Clicks, And More Sales
“We are now in recipients inboxes every time we send, our open rates and clicks are up and it's definitely contributed to an increase in online sales.”
Dan Weidel
Previous e-commerce client · August 20, 2024
Trustpilot review. Result reported by the client from past e-commerce work.
Pick the work
Start With The Work You Want More Of.
We do not start by asking: “How can we get you more leads?”
We ask: “What kind of work would help your company most?”
Before we run ads, we look at:
- the work you want more of
- which crews have room
- your gear
- how many estimates you can take
- where you want to work
- your average sold job
- your close rate
- your job margin
- where work comes from now
- where you need more work
- what makes a lead worth taking
The goal is simple
More Estimates For Work You Already Know How To Sell And Do Well.
In the places you want.
For the work you want.
At a level your team can handle.
Your company becomes the proof
We come to your company for one day.
We film:
- crews
- gear
- jobs
- arborists
- tree-care skill
- hard jobs
- how your team works
- what makes you different
You do not need to make content for us.
You may have Certified Arborists. Great crews. A crane. Strong rigging skills. Good insurance. Years of hard-job experience.
But a homeowner may not know why any of that matters. They may just get four quotes and pick by price.
We Help Them See Why Your Company Is Different Before The Estimate.
- If the crane matters, show why.
- If your arborists matter, show why.
- If your rigging matters, show why.
- If PHC matters, show the tree-care skill.
- If tight access matters, show the hard access.
The proof should match the work you want more of.
30 different ads
Not 30 Copies Of The Same Ad.
Homeowners call for different reasons.
- A tree is close to the house.
- They want to save a tree.
- They do not know if they need pruning or removal.
- The yard is hard to reach.
- A storm caused damage.
- They are worried about the mess after the job.
We build 30 different ads. We test different:
services × problems × messages × ideas
We are not trying to get the cheapest lead. We are trying to find the messages that bring in useful work.
The path from ad to estimate
Ads are only one part.
We also build the path that turns interest into booked estimates. That may include:
- landing page
- Meta campaign
- lead questions
- booking
- tracking
- reports
- job result tracking
Everything is built around the work you want.
Lead checks and booking
Before launch, we agree on what makes a lead worth taking. Then we build the system around that.
The goal is to split work you want from work you do not want.
A Qualified Estimate is not just someone who filled out a form.
Track what happens
Lead → Contacted → Qualified Estimate → Estimate Done → Sold/Lost → Money Collected
A cheap lead means very little if it never turns into a good job. We want to know which messages, services, areas and homeowner problems bring in useful work.
Your first three days
Put $2,000 Down. See What We Would Build For Your Company.
Your first $2,000 starts a three-day trial.
Within 24 hours
You get your first Desired Work Profile. It shows:
- the work you want more of
- which crews need that work
- the areas you want
- average sold-job value
- close rate
- job margin
- estimate room
- crew room
- what makes a lead worth taking
We also flag any numbers we need to check before you spend money on ads.
By the end of Day 3
We finish the first plan:
- Desired Work Profile
- Current Marketing Review
- Customer And Local Research
- Money And Margin Check
- Campaign Plan
- Ad Plan
- Shoot Plan
Then You Decide.
If Palisades does not feel right after those three days, we refund the full $2,000. We have not done the shoot yet. You owe nothing else.
If you keep going, the $2,000 goes toward the full $5,000 price. The last $3,000 is due when the system is built and ready to launch.
What happens next
Production
We come to your company. We film the work behind the work you want more of. The crews. The gear. The jobs. The arborists. The skill. The things a homeowner should know before they compare your quote with someone else's.
Build
We turn that footage into 30 finished ads, a landing page, the Meta campaign, lead checks, the booking system, estimate tracking and reports.
Launch
When the system is ready, we turn it on. That starts the first 60 Live Campaign Days.
The first 60 Live Campaign Days
We Do Not Give You 30 Ads And Leave.
We run the system first. We watch what happens. We look at:
- which services get interest
- which messages bring in good estimates
- which ads work
- which areas work
- which estimates happen
- which estimates sell
- where the money looks best
- where bad leads come from
Then we make the system better. We do not want to hand you a guess.
We Want To Hand You A System Built From What The Market Actually Did.
Then we cut ourselves out
This Is Part Of The Deal.
Many agencies make it hard to leave. They own the accounts. They own the setup. They know how it works. You do not.
So when you stop paying, the whole thing can fall apart.
Palisades Works The Other Way.
At the end, we write down how the system works. We teach your team how to run it.
Then we train the person or team who will run it.
You Should Know How To Replace Us.
No hostage accounts. No secret setup. No monthly fee needed to keep the system alive.
The agreed accounts, data, and assets stay with your company.
You get the agreed:
- ad library
- campaign setup
- landing page
- lead rules
- booking flow
- tracking
- reports
- winning ad lessons
- losing ad lessons
- target numbers
- service lessons
- area lessons
- shoot needs
- campaign guide
- ad-making guide
- testing guide
- reporting guide
We Do Not Want You Stuck With Palisades. We Want To Build Something Good Enough That You Can Cut Out The Middleman.
Even when the middleman is us.
One-time price
$5,000 + Travel
$2,000 to start
This starts your three-day trial.
$3,000 if you keep going
Due when the system is done and ready to launch.
Ad spend
From $3,000/month
Paid straight to Meta.
Required monthly Palisades fee
$0.
Your $5,000 includes:
- the first plan
- research
- one shoot day
- 30 ads
- landing page
- Meta campaign
- lead checks
- booking
- tracking
- launch
- first 60 Live Campaign Days
- step-by-step guides
- team training
- handoff
The First Purchase Is Made To Stand On Its Own.
The Founding Guarantee
20 Qualified Estimates In 60 Live Campaign Days.
Palisades is new to this exact tree-service offer. We have past marketing work. We do not have Palisades tree-company case studies yet.
So the first three tree companies get more protection.
If We Do Not Produce 20 Qualified Estimates In The First 60 Live Campaign Days, We Refund The Full $5,000 Palisades Fee.
Travel is not refunded. Meta ad spend is not refunded.
As we build tree-company proof, this offer may change.
What is a Qualified Estimate?
A new homeowner or property decision-maker who:
- is in the area we agreed on
- wants the work we agreed on
- meets the rules we agreed on
- books an estimate
What does not count
- Spam
- Bots
- Copies of the same lead
- Vendors
- Job seekers
- Work you said you do not want
- People outside the area
Your company controls
- estimates
- prices
- quotes
- how fast you reply
- follow-up
- closing
Twenty Qualified Estimates does not mean twenty sold jobs. We do not promise a set number of sold jobs. We do not promise a set amount of sales or profit.
We Guarantee The Part Closest To Our Work.
Do the numbers work?
Twenty Estimates Should Be Worth Much More Than What It Costs To Get Them.
Before you hire us, we look at:
- 20 Qualified Estimates
- × your close rate
- × your average sold-job value
- × your job margin
That gives us a rough idea of what 20 estimates may be worth. Then we compare that to the $5,000 Palisades fee, 60 days of Meta spend and travel.
If the numbers only work with a wild guess:
Do Not Buy Palisades.
We will tell you before you pay us.
Run your numbers
Total cost is Palisades + Meta + travel.
Twenty Qualified Estimates could mean
- Sold jobs
- 0.0
- Sales
- $0
- Gross profit
- Add margin
- Gross profit / cost
- Add margin and cost
- Gross profit after cost
- Add margin and cost
This is only a planning tool. We guarantee Qualified Estimates, not sold jobs, sales, or profit.
Who Palisades is for
Tree Companies That Already Know How To Sell Good Work.
Revenue is not the main thing.
What matters is whether you have:
- more than one solid crew
- good gear
- work you already sell well
- enough profit in the jobs
- someone who answers new leads
- room for more estimates
- room for more work
- a reason to want more work now
- a way to track what sells
- some past use of ads or paid leads
Probably not a fit if:
- You just started.
- You are still one truck and one small crew.
- You have no room for more work.
- No one handles new leads.
- $3,000 a month in ads would hurt the business.
- You do not know what your jobs are worth.
- You do not know which estimates sold.
- You are already full.
- You want to test a service you have never sold before.
- You only want the cheapest ad company.
- You already have a strong in-house ad and creative team doing this well.
Questions
The things owners actually ask.
Ready to see if it makes sense?
See If Another Way To Bring In Work Makes Sense For Your Company.
We work with no more than 3 tree companies per quarter.
We will look at:
- your company
- your market
- the work you want
- whether you already sell that work well
- average job value
- close rate
- job margin
- crews
- gear
- room for more work
- room for more estimates
- where work comes from now
- how leads are handled
- what estimates turn into jobs
If The Numbers Do Not Make Sense, We Will Tell You Before You Pay Us.